BREAK THE CHAINS

ROLE: ART DIRECTOR, ILLUSTRATOR, ANIMATOR

Client: Human Rights Watch

Studio: BigStar Motion Design
Producer: Kristen Pritchett

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I spearheaded the #BreaktheChains campaign art direction in collaboration with the Human Rights Watch organization. Tasked with leveraging social media for fundraising, our goal was to depict individuals not merely as victims, but as individuals with aspirations. We crafted an illustrated tactile aesthetic to infuse their narratives with life, fostering emotional resonance and instilling a sense of hopefulness in the viewer.

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