PAYPAL: GOING BEHIND THE BUTTON
ROLE: CREATIVE DIRECTOR, DESIGNER
Client: PayPal
Studio: Hero4Hire Creative
Producer: Christina Augustinos
Designers: Jane Wu, Selim Ari, Chris Goff
Motion Graphics Animation: Tyler Jordan, Selim Ari, William Waller, Chris Goff, Evan Richards
Sound Design: Joe Pleiman
One of my favorite campaigns I Creative Directed and designed for is PayPal's "Going Behind the Button". Initially, it was a project intended to be kept on a smaller scale but through seeing my styleframes it transformed into a full series that became part of their global digital marketing. I designed the 3D styleframes and developed the visual narrative to reflect the fun, bold and modern branding of PayPal and led a team of 3D artists to execute the rest of the project. The series combines the techniques of 2D as well as 3D animation and live-action footage.
Softwares used: After effects, Cinema4D, Redshift
Two-Sided Network
