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PAYPAL CAMPAIGN: GOING BEHIND THE BUTTON

ROLE: CREATIVE DIRECTOR, DESIGNER

Client: PayPal
Studio: Hero4Hire Creative

Producer: Christina Augustinos

Designers: Jane Wu, Selim Ari, Chris Goff

Motion Graphics Animation: Tyler Jordan, Selim Ari, William Waller, Chris Goff, Evan Richards

Sound Design: Joe Pleiman

One of my favorite campaigns I Creative Directed and designed for is PayPal's "Going Behind the Button". Originally conceived as a small-scale project, my dynamic styleframes inspired its expansion into a full series, integrated into PayPal's global digital marketing. Leading a team of 3D artists, I developed the vibrant 3D styleframes and crafted a visual narrative that embodies PayPal's playful, modern branding. This series seamlessly blends 2D and 3D animation with live-action footage, resulting in a captivating and cohesive campaign.

PayPal Newsroom Article

Softwares used: After effects, Cinema4D, Redshift

Two-Sided Network

PayPal - Two-Sided Network
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