PAYPAL CAMPAIGN: GOING BEHIND THE BUTTON
ROLE: CREATIVE DIRECTOR, DESIGNER
Client: PayPal
Studio: Hero4Hire Creative
Producer: Christina Augustinos
Designers: Jane Wu, Selim Ari, Chris Goff
Motion Graphics Animation: Tyler Jordan, Selim Ari, William Waller, Chris Goff, Evan Richards
Sound Design: Joe Pleiman
One of my favorite campaigns I Creative Directed and designed for is PayPal's "Going Behind the Button". Originally conceived as a small-scale project, my dynamic styleframes inspired its expansion into a full series, integrated into PayPal's global digital marketing. Leading a team of 3D artists, I developed the vibrant 3D styleframes and crafted a visual narrative that embodies PayPal's playful, modern branding. This series seamlessly blends 2D and 3D animation with live-action footage, resulting in a captivating and cohesive campaign.
Softwares used: After effects, Cinema4D, Redshift