TOUJEO PRINT ADVERTISEMENTS
ROLE: DIRECTOR, LEAD DESIGNER
Producer: Julie Tundreau
Director: Jane Wu
Lead Designer: Jane Wu
Assistant Designer: Bryce Barsten
Toujeo is a brand of insulin that helps treat diabetes and the campaign was geared towards encouraging customers being comfortable in a space of journalism and self expression to leading a healthier life, mentally and physically.
The idea of a journal was a strong motif in these designs and the main theme was this paper world. I was in close collaboration with the client to develop mood boards, sketches and design frames to develop this look as well as manage an assistant designer to deliver additional frames in the same look.