© 2019 BY JANE WU. ALL RIGHTS RESERVED.

TOUJEO PRINT ADVERTISEMENTS

ROLE: DIRECTOR, LEAD DESIGNER

Client: JWT
Studio: Charlex

Producer: Julie Tundreau

Director: Jane Wu

Lead Designer: Jane Wu

Assistant Designer: Bryce Barsten

Toujeo is a brand of insulin that helps treat diabetes and the campaign was geared towards encouraging customers being comfortable in a space of journalism and self expression to leading a healthier life, mentally and physically.

 

The idea of a journal was a strong motif in these designs and the main theme was this paper world. I was in close collaboration with the client to develop mood boards, sketches and design frames to develop this look as well as manage an assistant designer to deliver additional frames in the same look.