WAYFAIR: 20TH ANNIVERSARY VIDEO
ROLE: CREATIVE DIRECTOR, DESIGNER, STORYBOARD ARTIST
Client: Wayfair
Studio: Hero4Hire Creative
Producer: Christina Augustinos
Designers: Snick Reyes, Abby Duel, Jane Wu, Steve Young
Character Animation: Abby Duel
FX animation: Daniel Flynn, Deanna Werthauer
Motion Graphics Animation: William Waller, Tyler Jordan
Sound Design: Joe Pleiman
I had the pleasure of Creative Directing and designing on this charming animated Wayfair video celebrating their 20th anniversary. This was one of the largest scale project I had taken on, from designing a styleframe and crafting moodboards, to ideating and planning--making a Creative Brief, helping them craft a script, rough storyboards, to executing the vision in animation with the Hero4Hire team, all while keeping their branding in mind. We utilized several softwares and techniques, combining character animation, motion graphics animation and 3D animation. This project was a blast working with this fun and playful style!
Take a peek live on their website! https://www.aboutwayfair.com/20-years-of-home
Softwares used: Toon Boom, Flash, After effects, Cinema4D, Photoshop