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WAYFAIR: 20TH ANNIVERSARY VIDEO

ROLE: CREATIVE DIRECTOR, DESIGNER, STORYBOARD ARTIST

Client: Wayfair
Studio: Hero4Hire Creative

Producer: Christina Augustinos

Designers: Snick Reyes, Abby Duel, Jane Wu, Steve Young

Character Animation: Abby Duel

FX animation: Daniel Flynn, Deanna Werthauer

Motion Graphics Animation: William Waller, Tyler Jordan

Sound Design: Joe Pleiman

I had the pleasure of Creative Directing and designing on this charming animated Wayfair video celebrating their 20th anniversary. This was one of the largest scale project I had taken on, from designing a styleframe and crafting moodboards, to ideating and planning--making a Creative Brief, helping them craft a script, rough storyboards, to executing the vision in animation with the Hero4Hire team, all while keeping their branding in mind. We utilized several softwares and techniques, combining character animation, motion graphics animation and 3D animation. This project was a blast working with this fun and playful style! 

Take a peek live on their website! https://www.aboutwayfair.com/20-years-of-home

Softwares used: Toon Boom, Flash, After effects, Cinema4D, Photoshop

Full Video

Wayfair 20th Anniversary
Play Video

Initial Styleframe for Pitch

Rough Storyboard

Moodboard (Two out of many)

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